How do you design a company logo?

What do professionally designed logos of successful companies such as Apple, Mercedes, Samsung or Panasonic have in common?

It is not for nothing that these companies are so successful. Take an example from them.

The logos of internationally recognised and successful companies

• are simple and easily recognisable designs

• are unique

• convey the message of the company

• can be reproduced in different sizes

• can be printed either in colour, with or without strong contrasts, or in black and white

When creating a professional company logo, the characteristics of already successful company logos should be taken into account in order to achieve the maximum desired effect and have a profitable impact on the company.

Proceed as follows before designing your company logo:

• Research your personal favourite logos of well-known companies. Take a close look at them for inspiration.

• Determine what you want to achieve with the company logo. Write down attributes such as: friendly, sterile, smart, convincing, accessible, cheerful or strict.

• Images, colours and font types change the effect of your company logo. Design different options that you can compare with each other.

• Outsourcing can speed up the design process. Make sure that the commissioned designer is guided by your ideas. You must like the finished company logo. Give the designer as much information as possible about your company so that they can form a good picture.

• After you have designed or have a prototype, check whether the logo corresponds to the above-mentioned characteristics of well-known company logos. Remember, like the logos of successful companies such as Mercedes, Apple or Panasonic, your company logo should be simple, memorable and reproducible.

• Your opinion may differ from the opinions of others. Therefore, seek criticism and suggestions from representative fellow human beings. Don't forget that the company logo for the customers must be attractive.

• If you don't like your design one hundred per cent, start again from scratch, try to clear your mind of everything you have designed so far and follow a new direction.