Six statistics that you should check regularly in Google Analytics
Google Analytics makes it possible to monitor the effectiveness of your website.
Website statistics provide a wealth of information, only some of which needs to be monitored regularly.
For a quick overview to check the effectiveness of your website, the following statistics are relevant, the six most important Google Analytics statistics are:
- Unique visitors - The number of unique visitors to the website
- Visits - The number of total visitors including those who revisit the siter
- Average number of pages per visit - The average number of pages viewed by each visitor
- Average time spent on the website - The average time visitors spent on the website
- Source - A record of the source through which visitors found your site. Search engines, links or direct visits in per cent
- Number of sales or downloads - Every website has a specific goal, such as the sale of goods or data. These goals are calculated on Google Analytics, e.g. 5% of visitors have bought a product or downloaded a file.
Web statistics for managing directors
If the managing director is tasked with checking the statistics, it can happen that they get lost in the details and waste valuable time. The 6 key points of Google Analytics statistics are ideal for the managing director so that he can quickly and clearly record the effectiveness of the website.
The six key points mentioned above should only be presented to the managing director once a month, a detailed report once or twice a year. The detailed report includes statistics such as the most visited pages, the most sold products, the most effective links and the locations of the visitors.
