{"id":1071,"date":"2009-03-08T22:53:48","date_gmt":"2009-03-08T21:53:48","guid":{"rendered":"http:\/\/neuropoolwp-com.beast-hosting.com\/2009\/03\/08\/wie-schreibt-man-einen-guten-business-blog\/"},"modified":"2022-07-19T22:16:14","modified_gmt":"2022-07-19T20:16:14","slug":"wie-schreibt-man-einen-guten-business-blog","status":"publish","type":"post","link":"https:\/\/www.neuropool.com\/en\/reports\/education-and-career-2\/wie-schreibt-man-einen-guten-business-blog.html","title":{"rendered":"How to write a good business blog"},"content":{"rendered":"

As under Blogs for the self-employed<\/a><\/span> it can make sense for smaller companies to have a blog as a company website instead of a professionally created site.<\/span><\/p>\n

In this article you will find five simple tips on how to create a successful and regularly read blog for a company website.<\/p>\n

<\/p>\n

Every article should be informative and important. Customers visit a website to find specific information about the product or company, not to trudge through meaningless drivel. Relevant information includes future events, changes in company strategy or a new product.<\/p>\n

\u00a0<\/p>\n

The customer or reader should not be prompted to leave the page by a long round of talking around the bush. They want to find the information they are looking for quickly and easily. Get to the point quickly.<\/p>\n

\u00a0<\/p>\n

It is also very important that the website is always up to date. Outdated information damages the company's image. On a blog page, an older post is quite obvious, the customer expects at least posts that are less than a week old.<\/p>\n

\u00a0<\/p>\n

Just like any other website, blogs should be structured and clear and, above all, easy to find by search engines. Use lots of keywords that are relevant to your industry so that customers find their way to your site via the search engines.<\/p>\n

\u00a0<\/p>\n

Blogs are a way of communicating with customers or future customers. So make sure that the text is well and factually written and contains no errors. Facts should be accurate as these are the backbone of the website.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Wie unter Blogs f\u00fcr Selbst\u00e4ndige beschrieben, kann es f\u00fcr kleinere Unternehmen durchaus sinnvoll sein, einen Blog als Firmenwebseite zu haben anstelle einer professionell erstellten Seite. In diesem Artikel finden Sie f\u00fcnf einfache Tipps, wie man einen erfolgreichen und regelm\u00e4\u00dfig gelesenen Blog f\u00fcr eine Firmenwebseite erstellt.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_fgj2wp_old_id":["509"],"rank_math_focus_keyword":["wie schreibt man einen guten business-blog"],"rank_math_analytic_object_id":["2979"],"rank_math_internal_links_processed":["1"],"_trp_automatically_translated_slug_en_GB":["how-to-write-a-good-business-blog"]},"categories":[4],"tags":[],"class_list":["post-1071","post","type-post","status-publish","format-standard","hentry","category-bildung-und-karriere","entry"],"_links":{"self":[{"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/posts\/1071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/comments?post=1071"}],"version-history":[{"count":0,"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/posts\/1071\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/media?parent=1071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/categories?post=1071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.neuropool.com\/en\/wp-json\/wp\/v2\/tags?post=1071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}