Your website is the figurehead of your company, the website is a kind of headquarters of a company. A well-designed website is therefore important in order to reach as many potential customers as possible.

The website should be easy to navigate. The navigation menu should be organised and concise to avoid confusion.

The more graphics and photos there are on the website, the slower it loads. All unnecessary graphics should be removed and the existing images should be compressed to a minimum file size.

A text section should not exceed a certain length. If a text section is too long, it should be subdivided so that the individual text blocks are not too large. A text block that is too large discourages the reader from reading the content.

Your website should comply with the web standard www.1234.de (example) and be compatible with as many web browsers as possible. If the website works in Internet Explorer but not in Mozilla Firefox, potential customers will be lost.

Avoid unnecessary scripting on your site. Scripting language should only be used to process data, not for visual effects on the website. Scripting slows down the loading of the page and is not compatible with all browsers.