Here are the top 5 for website design.

Die richtige Gestaltung einer Webseite kann maßgebend für die Effektivität sein. Hier sind die fünf wichtigen Regeln, mit denen die Webseite optimale Effektivität erreicht.

1. Keine Einführungsseiten benutzen

Beim Eingeben der Webadresse wollte der Besucher nicht mit einem hübsch aussehenden aber ansonsten völlig nutzlosen Intro dazu veranlasst werden, die Seite zu verlassen. Stattdessen sollte der Besucher die wesentlichen Information direkt auf der ersten Seite finden.

2. Nicht zuviele Anzeigen-Banner auf die Seite stellen

Selbst die weniger internet-firmen Personen haben gelernt, aufdringliche Werbe-Banner zu ignorieren. Stattdessen können Sie lieber wertvolle Informationen auf die Seite stellen. Wichtig ist, dass der Besucher nicht das Gefühl hat, zu irgendetwas gezwungen werden zu sollen, sondern freiwillig auf Anzeigen klickt.

3. Einfache und übersichtliche Navigation

Das Inhaltsmenu der Seite sollte übersichtlich gestaltet werden, so dass sich auch ein Anfänger sofort zurechtfindet. Fühlt sich der Besucher der Webseite durch Flash- oder Drop-down-Menus irritiert, weil er sich nicht zurechtfindet, wird er die Seite verlassen.

4. Alle Seiten sollten klar gekennzeichnet sein

Der Besucher, der tief durch den Inhalt der Seite surft, sollte zu jeder Zeit wissen, wo er sich befindet. Der Besucher sollte seinen Weg zurückfinden und vor allem, wenn er beim nächsten Mal auf die Seite kommt, die wichtige Information sofort wiederfinden.

5. Keine Soundeffekte verwenden

Für einen Besucher, der sich für längere Zeit auf der Seite aufhalten will, ist eine sich ständig wiederholende Soundschleife nervtötend und ein weiterer Grund, die Seite zu verlassen. Erfordert die Seite aus irgendeinem Grund Ton, sollten Lautstärkeregler leicht zu finden sein, so dass der Besucher den Ton selbst regulieren kann.

Google Analytics makes it possible to monitor the effectiveness of your website.

Website statistics provide a wealth of information, only some of which needs to be monitored regularly.

For a quick overview to check the effectiveness of your website, the following statistics are relevant, the six most important Google Analytics statistics are:

1. Unique visitors - The number of unique visitors to the website
2. Visits - The number of total visitors including those who revisit the siter
3. Average number of pages per visit - The average number of pages viewed by each visitor
4. Average time spent on the website - The average time visitors spent on the website
5. Source - A record of the source through which visitors found your site. Search engines, links or direct visits in per cent
6. Number of sales or downloads - Every website has a specific goal, such as the sale of goods or data. These goals are calculated on Google Analytics, e.g. 5% of visitors have bought a product or downloaded a file.

Web statistics for managing directors

If the managing director is tasked with checking the statistics, it can happen that they get lost in the details and waste valuable time. The 6 key points of Google Analytics statistics are ideal for the managing director so that he can quickly and clearly record the effectiveness of the website.

The six key points mentioned above should only be presented to the managing director once a month, a detailed report once or twice a year. The detailed report includes statistics such as the most visited pages, the most sold products, the most effective links and the locations of the visitors.

Sometimes Joomla is complicated, sometimes simple.

A frequently asked question is: "How can I add Google Analytics to my Joomla website"?

Google Analytics is a free web tool for analysing visitors to a particular website. The use of Google Analytics is highly recommended for the commercial use of websites. Google Analytics shows important data about the Joomla website such as the number of visitors and where they come from.

It is very easy to add Google Analytics to Joomla 1.5 or Joomla 1.0.1x:

• Register at http://www.google.com/analytics/de-DE/sign_up.html with Google Analytics and set up an account.

• Add the Google Analytics code to the Joomla template (simply add the Google Analytics code in a new HTML 'module' somewhere visible)

Here is a direct comparison between a "conventional" website using design software such as Dreamweaver and a Joomla website.

Joomla is a free open source system with which you can create your own website.

Most important features of a website (or Joomla website) for companies

• The site should be clear and concise and have an appealing design and layout

• A professionally used website should have as few and easy-to-maintain pages as possible, possibly a photo gallery and a contact or order form.

• Depending on the type of company, the option of online booking makes sense

What do professionally designed logos of successful companies such as Apple, Mercedes, Samsung or Panasonic have in common?

It is not for nothing that these companies are so successful. Take an example from them.

The logos of internationally recognised and successful companies

• are simple and easily recognisable designs

• are unique

• convey the message of the company

• can be reproduced in different sizes

• can be printed either in colour, with or without strong contrasts, or in black and white

When creating a professional company logo, the characteristics of already successful company logos should be taken into account in order to achieve the maximum desired effect and have a profitable impact on the company.

Proceed as follows before designing your company logo:

• Research your personal favourite logos of well-known companies. Take a close look at them for inspiration.

• Determine what you want to achieve with the company logo. Write down attributes such as: friendly, sterile, smart, convincing, accessible, cheerful or strict.

• Images, colours and font types change the effect of your company logo. Design different options that you can compare with each other.

• Outsourcing can speed up the design process. Make sure that the commissioned designer is guided by your ideas. You must like the finished company logo. Give the designer as much information as possible about your company so that they can form a good picture.

• After you have designed or have a prototype, check whether the logo corresponds to the above-mentioned characteristics of well-known company logos. Remember, like the logos of successful companies such as Mercedes, Apple or Panasonic, your company logo should be simple, memorable and reproducible.

• Your opinion may differ from the opinions of others. Therefore, seek criticism and suggestions from representative fellow human beings. Don't forget that the company logo for the customers must be attractive.

• If you don't like your design one hundred per cent, start again from scratch, try to clear your mind of everything you have designed so far and follow a new direction.